MEET THE TEAM
COUGAR ELFERVIG | FOUNDER & CEO
Cougar’s love of cars started like most, at a young age sharing a passion with his father. Oddly enough, it was a horse show that him to his future in the auto detailing world. While attending the event, he quickly discovered he was more interested in the horsepower the competitors arrived in than the four-legged versions in the arena. This initial fascination led to summers washing cars, and eventually progressed into taking detailing classes across the country, where he uncovered an eye for perfection and a true passion for the car care industry. Within a few years, Cougar was teaching those very same classes he had previously attended.
As a young entrepreneur, Cougar continued to refine his skills and build a loyal, discerning client base, all while finishing his education. Cougar founded LUXE Automotive in 2012 and has continued to instill his longstanding values into every aspect of the business. You will always find Cougar at the shop working side by side with his team. Their growth, knowledge, and personal investment in the work they do are key components of Cougar’s vision for LUXE.
CHIEF OPERATING OFFICER
Analee cares for clients with the same attention that is shown to their cars. She is the public face of LUXE, organizing charity events and showcasing the trademark LUXE excellence at the industry and car shows they attend. Analee has an eye for detail that rivals Cougar’s. Her work doesn’t stop at the front of the house either; with an extensive background in business, Analee ensures that LUXE operates in a polished fashion behind the scenes too.
DIRECTOR OF OPERATIONS
Miguel believes that “attention to detail” is something that is commonly stated but rarely practiced, especially by LUXE standards. His particularities are heightened by the camera lens; inspired by the designer’s of cars, he appreciates the beauty that is placed behind each and every line. Simply stated, Miguel is driven by consistency and precision, something you will find deeply rooted in his work.
HEAD OF SECURITY
As the youngest member of the LUXE family, Addy has earned her role as shop security. Her days consist of monitoring the vehicles in the shop, napping and ensuring the floors are squeaky clean and free from leftover snacks.