Our Story

Every great business has its humble beginnings. Ours is no different. Founded by Cougar Elfervig in 2012, then LUXE Auto Spa was a small one-man team working in a tiny 1500 square foot shop nestled in an alleyway. Offering high-level automotive detailing and paint refinement services, we found our stride polishing up some of our very first performance and collector cars. The hours were long and the days were hot but we were willing to do what it took to provide a high-level of service from the very beginning.

Our growth in our last five years in business has been immense. Moving into our current 18,000sq ft facility created the opportunity to tailor our space to our exact needs. With more space than we could ever imagine, we began building our dream facility. Our goal of creating an automotive landmark in the United States is well underway. With a team of 25+ employees, we are bigger and stronger than ever. We continue to be passionate and driven by our values to ensure that every client receives the best experience possible.

Our Values

  • Trust: Trust begins at the exchange of keys between hands and continues with defying expectations. Trust is peace of mind.
  • Teamwork: Driven by individual commitment, fueled by the cohesive effort to achieve excellence.
  • Passion: We have a passion for beauty and the finer things in life. We understand how to care for cars and people. It’s in our DNA
  • Perfection: Perfection takes time, it takes trust, it takes passion. Our attention to detail is as perfect as the bodies of the cars we care for.

What We're Proud Of

Community Investment
We understand that it is important to give back to those in need whenever possible. Thanks to our Cars 4 Kids foundation, we’re able to provide comfort, happiness, and monetary support to critically ill or injured children through events focused around the shared passion for the automotive community!
18,000 square foot state of the art facility
Our purpose-built facility has been extensively tailored to suit our specific needs to provide the best service possible. This ensures only the highest level of service by giving each of our technicians and installers the ideal working space.
10 years of passion
Our values drive us to perform and have driven us to succeed over the last ten years. We may be a small business, but we have a big vision and an everlasting commitment to those who have supported us and continue to support us over the years. Our passion for service is deeply rooted in the desire to leave a lasting impression at any opportunity.
Best of State Utah, 21 times and counting
We’re honored to be the recipient of an astounding 21 best of state awards across various categories over the years. Some of these categories include: Automotive Services, Cosmetic Vehicle Maintenance, Automotive restoration services, Entrepreneur, Small Business and more.
IDA 2014 Detailer of the year
Our passion runs deep and being recognized by the International Detailers Association as the detailer of the year for 2014 shows that respected individuals and industry leaders value our craftsmanship.
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Meet The Team

Founder & CEO

Cougar Elfervig

Cougar’s love of all things automotive started like most, at a young age sharing a passion with his father. Unlike most however, his entrance into the automotive detailing world started with weekend horse shows. As he attended these events, he found a greater fascination with the horsepower the competitors showed up in rather than the four-legged version in the arena. What started as a hobby, quickly turned into summers washing vehicles and then further progressed into taking detailing courses nationwide. It was only a few years before Cougar found himself at the helm of his own company detailing and polishing cars. LUXE Automotive was born. The goal? Providing clients and their vehicles with the best automotive experience possible while fostering a team that is just as passionate.

Chief Operating Officer

Analee Elfervig

LUXE Automotive wouldn’t be what it is today without Analee’s business experience and savvy. Joining Cougar to run LUXE Automotive in 2014, she was able to provide new insight and a deeper look into the success of the business. What Cougar brings in hands-on experience and industry knowledge, Analee brings the technical expertise to create the systems and processes that power the business. With an eye for detail that rivals Cougar’s, her desire to leave no detail overlooked has ensured that we know exactly how and where to improve. Our client is always top of mind and providing the best client experience is always the first priority.

Cougar Elfervig

Founder & CEO

Analee Elfervig

Chief Operating Officer

Addison Elfervig

Head of Security

Miguel Robles

Director of Operations

Missa Macias

PPF Manager

Oz Rodriguez

PPF Specialist

Jose Aguilar

PPF Specialist

Zoe Kuball

Sales Operations Specialist

David Arellano

Creative Director

Lisa Crawford

Chief Heart Officer

Wyatt Cratty

Window Films Manager

Jed Finderup

Sales Manager

Versace Finderholder

Security Officer

Mauri Robles

Vinyl Specialist

Skylar Everett

PPF Specialist

Andy Barnes

Automotive Sales Specialist

Will Trueblood

Technician

Uli Macias

Tint Specialist

Brandon Everett

Wash & Prep Specialist

Cougar Elfervig

Founder & CEO

Analee Elfervig

Chief Operations Officer

Addison Elfervig

Head of Security

Miguel Robles

Director of Operations

Missa Macias

PPF Manager

Oz Rodriguez

PPF Installer

Jose Aguilar

PPF Installer

Zoe Kuball

Sales Operation Specialist

David Arellano

Creative Director

Lisa Crawford

Chief Heart Officer

Wyatt Cratty

Window Films Manager

Jed Finderup

Sales Manager

Versace Finderholder

Security Officer

Mauri Robles

Vinyl Installer

Skylar Everett

PPF Installer

Andy Barnes

Automotive Sales Specialist

Will Trueblood

Remove & Install Technician

Uli Macias

Tint Installer

Brandon Everett

Wash & Prep Specialist

Our Facility

-UNDER CONSTRUCTION-

Facility images/video here

Community Involvement

At our core, we are automotive enthusiasts. We love being a part of our local automotive community and love being involved in local events.